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2026.43.3

A smoother start for new companies

20/10/2026

The Google sign-up button no longer starts a sign-in in the background before you click it, and we can now see which step of creating a company people get stuck on, without anything you type leaving the page.

Highlights

  • Google sign-up waits for your click - the "Sign up with Google" and "Sign in with Google" buttons no longer start a Google sign-in in the background while the page loads.
  • A sign-up we can keep improving - we now count each step of creating a company (page opened, form sent, error shown, company created) so we can find and fix the step where people give up. Your name, email, password and company name are never sent, only short codes such as "email already registered".

Changes

Fixes

  • Sign-in: the Google button is a plain link, so the OAuth start route is no longer prefetched on every view of the sign-up and sign-in pages.
  • Website analytics: session analytics on the public website now start correctly. A naming clash in the page stopped them from loading since they were added.

Improvements

  • Analytics: Google Analytics events for each step of sign-up, including Google sign-up, carrying reason codes only.